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1/20/2023
6 : 34
Jan. 11 - Ryan Reynolds has fun with ChatGPT | Another liquor brand sets sights on Super Bowl
Ad blitz: Tracking every marketing play for Super Bowl LVII; WPP strengthens Salesforce expertise with Fenom Digital acquisition; Denny's taps CEC Entertainment exec as CMO; Dunkin' reportedly
1/20/2023
5 : 44
Jan. 12 - McDonald’s taps AI for Lunar New Year | Lowe’s in-houses retail media network
Lowe's in-houses retail media operations in efficiency play; Heineken helps Ant-Man shrink alcohol consumption in new ads; PepsiCo sets its sights on Gen Z with Starry, a Sprite competitor; Ad
1/20/2023
4 : 55
Jan. 13 - Pepsi’s Super Bowl return focuses on new Zero Sugar | Instagram’s Shop tab removal
What Instagram's Shop tab removal means for social media; Campbell's Chunky tournament blends football with the metaverse and livestreaming; Ad blitz: Tracking every marketing play for Super
1/20/2023
4 : 24
Weekender: Ryan Reynolds reads from AI-generated script in new Mint Mobile ad
Signup | Forward Marketing Dive Weekender Jan. 14, 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times
1/20/2023
3 : 35
Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators
How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |
1/20/2023
3 : 15
Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway
Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay's and Brazilian superstar Anitta power campaign
1/20/2023
2 : 55
Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan
Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests
1/10/2023
16 : 34
Jan. 10 - Burger King names new CMO | Chex Mix reimagines ‘Baby Got Back’
Chex Mix remixes 'Baby Got Back' for bagel chips revival; Meta implements new system for addressing algorithmic ads bias; Rémy Martin blends generations, traditions in Lunar New Year campaign;
1/9/2023
16 : 34
Jan. 9 - Chipotle revamps rewards | FanDuel makes $10M Super Bowl bet
FanDuel bets big on Gronk in first Super Bowl spot; NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement; Campaign Trail: Why Sport Clips joined the ASMR fan club; Ad blitz:
1/7/2023
18 : 14
Weekender: Martha Stewart uses Tito’s vodka around the house for ‘DIY January’
Signup | Forward Marketing Dive Weekender Jan. 7, 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Reach In-Car
1/6/2023
16 : 24
Jan. 6 - Mercedes-Benz reimagines the nodding dog | Why Sport Clips turned to ASMR
Campaign Trail: Why Sport Clips joined the ASMR fan club; Albertsons pilots Pinterest's LiveRamp-supported clean room; Neutrogena, Nourished use AI to craft customizable 3D printed gummies View
1/5/2023
16 : 14
Jan. 5 - M&M’s flips packaging to uplift women | H&M promotes sustainable fashion on Roblox
H&M centers on sustainability for Roblox activation; Meta, IRI team up to integrate in-store data with social ads; Timex enters Web3 with Bored Ape NFT collaboration; Ad blitz: Tracking every
1/4/2023
16 : 34
Jan. 4 - Martha Stewart gets creative with Tito’s vodka | Nielsen One Ads to debut Jan. 11
Nielsen's cross-platform measurement product sets launch date; Nature Made rejects age-old wellness ploys for New Year's push View online | Signup | Forward Marketing Dive Daily Dive Jan. 4,
1/3/2023
16 : 14
Jan. 3 - Kenan Thompson interns for Old Navy | Chipotle promotes wellness with Snapchat Lens
Chipotle targets Gen Z with wellness Snapchat Lens, menu items; Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women's empowerment in brand
12/28/2022
15 : 4
Top Marketing Trends of 2022
Pepsi CMO on state of media fragmentation: 'A double-edged sword'; What this year's World Cup says about marketing amid political strife; Why NFL sponsors are reevaluating their
12/26/2022
15 : 4
Top Marketing News of 2022
High stakes: Netflix's ad-supported tier arrives as marketers face uncertainty; Google again delays third-party cookie deprecation. Now what?; AB InBev ends 33-year Super Bowl alcohol ad monopoly;
12/24/2022
18 : 14
Weekender: Budweiser helps Argentina celebrate win with World Cup packs
Signup | Forward Marketing Dive Weekender Dec. 24, 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our
12/22/2022
16 : 14
Dec. 22 - Triscuit partners with Gordon Ramsay | M&M’s returns for Super Bowl LVII
Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women's empowerment in brand creative; Social media top beneficiary as economy forces ad
12/21/2022
16 : 24
Dec. 21 - YouTube in talks for NFL Sunday Ticket | Digital ad spend enters negative territory
Digital ad spend in November declined for first time since 2020; NBA Entertainment signs with Horizon's new sports experience practice; Snap, Minibeats bring musical interactivity to AR View online
12/20/2022
16 : 34
Dec. 20 - Budweiser celebrates with Argentina | Tumblr launches livestreaming feature
Tumblr launches livestreaming to capture bigger share of creator market; Consumer support for ads in streaming services remains solid, study finds; Ad blitz: Tracking every marketing play for Super